Identifying an Audience.

Identifying an Audience.

The gratification theory, people use media text to gratify certain needs.

For example people watch horror movies to get the thrill of being scared they get this thrilling feeling out of watching it. They also enjoy watching them as they can see people getting haunted by the things you would be scared off.  People often gather together to watch horror movies as they enjoy 

the fact that they can get scared together.

Audience reception

Audience receive deception differently

Different types of audiences.

Preferred Reading- 

Opposite Reading- when the audience takes the message, plot in the opposite way of the meaning of the message. Due to not understanding the message fully they have an idea though just not the right one.

Negotiated reading- 

Aberrant Reading- when the audience doesn't understand the plot, idea or message. And can take it in the wrong way

Stuart Halls encoding theory.

In the early days people were easily negotiated in to believing in something from a media source for example before TVS were around and there were very few radios when something like war of the worlds was read out people couldn't understand it and genuinely thought there was an alien invasion. This was because people weren't use to the media being deceptive unlike these days.  People were only used to reading the paper where everything in it was factual and genuine and every time they listened to the radio they also where listening to factual information and news.

An example of panic caused by media was the time when in the early 19^s the story war of the worlds was read out on the radio this story is based on the invasion of aliens. Many people thought that this was a real event happening and panicked this is known as opposite reading and could be linked with aberrant reading.

This would work better in 1957 as people weren’t used to being tricked on television. People believed what they saw in the media.  

The hypodermic needle theory

The media pump ideas into people’s heads so much that they believe it. But less common these days are people are more in touch with media these days and are more active for example they can vote on TV shows who stays in and other things.

How identifying an audience links in with my film.

Different audiences will be watching my filn